90-Day Booked Estimate System
$7,500 plus ad spendA complete build covering paid search and social campaigns, landing pages, call tracking, lead review, and reporting tied to booked estimates.
Buy nowNewell Advertising Agency
For home service companies ready for more qualified work
Turn ad spend into more booked estimates in 90 days
Newell builds and manages your Google and Meta campaigns, landing pages, call tracking, and lead-quality reviews. You see which ads produce booked estimates and profitable jobs - not just clicks and form fills.
Turn ad spend into booked estimates you can track
The 90-Day Booked Estimate System helps you win more qualified local jobs without guessing which ads, calls, or leads produced revenue.
More qualified estimates on the calendar
Reach homeowners actively looking for HVAC, plumbing, electrical, roofing, or remodeling work - not people hunting for jobs, discounts, or free advice.
Fewer valuable calls lost
See which calls get answered, missed, booked, or rejected. Fix the gaps that let ready-to-buy homeowners call the next contractor.
Budget moves toward profitable jobs
Stop judging campaigns by clicks and form fills. Investment decisions are based on lead quality, booked estimates, and the services you most want to sell.
Clear proof of what your ads produce
Know how many qualified leads and booked estimates came from each campaign. Monthly reporting gives you numbers you can use to plan hiring, capacity, and ad spend.
Less money wasted on weak leads
Search terms, locations, ads, and audiences are reviewed against real lead quality. Poor-fit traffic gets cut before it consumes another month of budget.
A lead system that scales with capacity
Increase spend when crews have room and focus campaigns on the jobs, service areas, and ticket sizes that support profitable growth.
What Home Service Owners Say
Within 60 days, our cost per booked HVAC estimate dropped from $312 to $168. Newell also showed our office team where calls were being missed, which helped us book 14 additional estimates in one month.
I finally get a report that tells me what matters: spend, qualified leads, booked appointments, and sold jobs. In the first 90 days, our Google Ads produced 38 plumbing estimates and $94,000 in quoted work.
We had plenty of roofing leads before Newell, but most were price shoppers or outside our service area. They rebuilt the campaigns and landing pages, and qualified estimate requests increased from 11 to 27 per month without raising our ad budget.
Built to turn ad spend into booked estimates
Newell Advertising Agency exists because home service owners deserve a clearer answer than impressions, clicks, and a polished monthly report. We built the agency around the numbers that matter after the click: qualified calls, booked estimates, close rates, and profitable jobs. Every 90-Day Booked Estimate System includes paid search and social campaigns, dedicated landing pages, call tracking, lead-quality reviews, and reporting tied to your sales pipeline. You can see where each lead came from, hear how calls were handled, and know which campaigns produced real opportunities. We work with owner-led HVAC, plumbing, electrical, roofing, and remodeling companies that have the team and capacity to grow. The scope is fixed at $7,500 plus ad spend. The process is documented. The reporting is plain English. If lead quality drops or calls go unanswered, we address it directly instead of hiding it inside a dashboard.
What Your $7,500 Builds in 90 Days
You get a complete lead generation system built around booked estimates, not clicks. Newell handles the campaigns, landing pages, tracking, lead review, and reporting. Ad spend is separate and paid directly to Google and Meta.
- Google Search campaigns built around your highest-value services, service area, schedule, and job capacity
- Meta campaigns for seasonal offers, replacement services, and local demand generation
- Conversion-focused landing pages with clear offers, trust signals, service details, and mobile-first estimate forms
- Call tracking, form tracking, and source attribution so every lead is tied to the campaign that produced it
- Missed-call visibility and lead-response review to find where qualified opportunities are being lost
- Ongoing search-term, audience, bid, budget, and creative management throughout the 90-day engagement
- Lead-quality reviews that separate qualified homeowners from spam, job seekers, vendors, and out-of-area inquiries
- Monthly reporting tied to qualified leads, booked estimates, cost per booked estimate, and known job outcomes
Lead Generation Services
Choose the complete 90-day build or add focused campaign, landing page, and lead-tracking support.
Google Search Campaign Management
$2,500 per month plus adOngoing management of local Google Search campaigns, including keyword targeting, negative keywords, bid adjustments, and conversion tracking.
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Meta Lead Campaign Management
$2,000 per month plus adFacebook and Instagram campaign management using local offers, audience testing, creative testing, and tracked lead forms or landing pages.
Conversion Landing Page Build
$2,400One mobile-first service page with offer copy, estimate request form, call tracking, analytics, and thank-you page.
Call Tracking and Lead Quality Review
$750 per monthRecorded call tracking, source attribution, missed-call monitoring, lead classification, and a monthly quality review.
Campaign and Funnel Audit
$1,250A one-time review of ad accounts, conversion tracking, landing pages, call handling, lead quality, and wasted spend.
AUDIT100$100 off the Lead Leak Audit - For the first 10 audit bookings accepted each calendar month.
Turn ad spend into booked estimates in 90 days
One fixed engagement. Built for established home service companies ready to add qualified jobs, not more clicks.
90-Day Booked Estimate System
$7,500one time, plus ad spend
We build and manage the full lead system for 90 days, then show you exactly what produced calls, booked estimates, and sales opportunities.
- Google Search and Meta campaign setup and management
- Conversion-focused landing pages for your highest-value services
- Call tracking, form tracking, and source attribution
- Lead-quality reviews to cut wasted spend and poor-fit inquiries
- Missed-call visibility so qualified opportunities do not disappear
- Monthly reporting tied to booked estimates, not clicks
- 90-day optimization plan based on services, margins, and service area
Questions Owners Ask Before Spending $7,500
What does the $7,500 include?
The 90-Day Booked Estimate System includes campaign strategy, Google and Meta ad management, conversion-focused landing pages, call tracking, lead-quality reviews, and monthly reporting. We connect ad spend to calls, form leads, and booked estimates. Your media budget is separate and paid directly to the ad platforms.
How much should we budget for ad spend?
Most companies should plan to spend at least $3,000 to $8,000 per month on ads. The right number depends on your trade, service area, average job value, seasonality, and growth target. Before launch, we show you the recommended budget and the lead volume it can realistically support.
How quickly should we expect booked estimates?
Campaigns typically launch within 14 business days after we receive access, service details, and approved offers. Leads can arrive in the first week after launch. Meaningful optimization takes 30 to 60 days because we need enough call and form data to identify which searches, ads, and service areas produce qualified opportunities.
Will this work for our trade and market?
This system is built for HVAC, plumbing, electrical, roofing, and remodeling companies with at least $1 million in annual revenue, 5 to 40 employees, and room for more work. Before you pay, we review local search demand, competition, average job value, service radius, and crew capacity. If the numbers do not support a sensible path to profitable jobs, we will tell you.
Do you guarantee a specific number of leads or booked estimates?
No. Agencies that guarantee lead counts often protect the promise by sending low-intent forms or shared leads. We track qualified calls, estimate requests, booking outcomes, and lead quality. We can control campaign setup, targeting, landing pages, tracking, and optimization. We cannot control weather, local demand, your pricing, or whether every call gets answered.
What does my team need to handle?
You provide service priorities, pricing context, coverage areas, account access, and one point of contact. Your office must answer calls quickly, follow up on forms, and record whether each lead booked. Plan for a 45-minute kickoff and a 30-minute monthly review. We handle the campaigns, pages, tracking, and ongoing optimization.
What if we already have Google Ads, Meta campaigns, or another agency?
We start with an audit of your existing accounts, tracking, search terms, landing pages, and lead history. We keep assets and data that are useful, then rebuild what is wasting money or hiding results. You retain ownership of your ad accounts, landing page assets, tracking data, and campaign history.
What happens after the first 90 days?
At the end of 90 days, we review spend, qualified leads, booked estimates, cost per booking, and any available revenue data. You will see what worked, what did not, and what should happen next. If the system is producing a viable pipeline, we can continue management under a separate monthly agreement. If not, you keep the accounts, pages, tracking setup, and data.
Turn the next 90 days of ad spend into booked estimates
If you have the crew capacity to take on more profitable jobs, stop paying for clicks you cannot trace. The 90-Day Booked Estimate System gives you campaigns, landing pages, call tracking, lead-quality reviews, and reporting tied to estimates booked.
Get in touch
Have a question about Newell Advertising Agency? Send a message and we will get back to you.
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