Newell Advertising Agency
Stop paying for leads that never become booked estimates
Your company does not need more clicks. It needs more qualified homeowners reaching your team, getting a response, and booking an estimate. Newell Advertising Agency builds the complete local lead system behind that result. We connect paid search and social campaigns to focused landing pages, call tracking, lead-quality review, and monthly reporting tied to booked estimates. That means your team can see which campaigns produce real opportunities instead of guessing from impressions, form fills, or agency dashboards. The 90-Day Booked Estimate System is built for owner-led home service companies with 5 to 40 employees, at least $1 million in annual revenue, and room to take on more profitable work. Over 90 days, Newell sets up the tracking, fixes the conversion path, launches and manages the campaigns, reviews lead quality, and reports on the numbers that affect your sales pipeline. This is not a promise of a specific number of jobs. It is a controlled system for finding better opportunities, identifying waste, and showing what your advertising is actually producing. The complete system costs $7,500. Ad spend is separate. Start with a direct review of your market, service mix,
What you get
Paid search and social campaigns built around your highest-value services
Conversion-focused landing pages for local service demand
Call tracking and lead-source visibility
Lead-quality review based on real conversations and estimate opportunities
Monthly reporting tied to booked estimates, not vanity metrics
What people say
Within 60 days, our cost per booked HVAC estimate dropped from $312 to $168. Newell also showed our office team where calls were being missed, which helped us book 14 additional estimates in one month.
I finally get a report that tells me what matters: spend, qualified leads, booked appointments, and sold jobs. In the first 90 days, our Google Ads produced 38 plumbing estimates and $94,000 in quoted work.
We had plenty of roofing leads before Newell, but most were price shoppers or outside our service area. They rebuilt the campaigns and landing pages, and qualified estimate requests increased from 11 to 27 per month without raising our ad budget.
90-Day Booked Estimate System
$7,500one time, plus ad spend
We build and manage the full lead system for 90 days, then show you exactly what produced calls, booked estimates, and sales opportunities.
- Google Search and Meta campaign setup and management
- Conversion-focused landing pages for your highest-value services
- Call tracking, form tracking, and source attribution
- Lead-quality reviews to cut wasted spend and poor-fit inquiries
- Missed-call visibility so qualified opportunities do not disappear
- Monthly reporting tied to booked estimates, not clicks
- 90-day optimization plan based on services, margins, and service area
Questions
What does the $7,500 include?
The 90-Day Booked Estimate System includes campaign strategy, Google and Meta ad management, conversion-focused landing pages, call tracking, lead-quality reviews, and monthly reporting. We connect ad spend to calls, form leads, and booked estimates. Your media budget is separate and paid directly to the ad platforms.
How much should we budget for ad spend?
Most companies should plan to spend at least $3,000 to $8,000 per month on ads. The right number depends on your trade, service area, average job value, seasonality, and growth target. Before launch, we show you the recommended budget and the lead volume it can realistically support.
How quickly should we expect booked estimates?
Campaigns typically launch within 14 business days after we receive access, service details, and approved offers. Leads can arrive in the first week after launch. Meaningful optimization takes 30 to 60 days because we need enough call and form data to identify which searches, ads, and service areas produce qualified opportunities.
Will this work for our trade and market?
This system is built for HVAC, plumbing, electrical, roofing, and remodeling companies with at least $1 million in annual revenue, 5 to 40 employees, and room for more work. Before you pay, we review local search demand, competition, average job value, service radius, and crew capacity. If the numbers do not support a sensible path to profitable jobs, we will tell you.
Do you guarantee a specific number of leads or booked estimates?
No. Agencies that guarantee lead counts often protect the promise by sending low-intent forms or shared leads. We track qualified calls, estimate requests, booking outcomes, and lead quality. We can control campaign setup, targeting, landing pages, tracking, and optimization. We cannot control weather, local demand, your pricing, or whether every call gets answered.
What does my team need to handle?
You provide service priorities, pricing context, coverage areas, account access, and one point of contact. Your office must answer calls quickly, follow up on forms, and record whether each lead booked. Plan for a 45-minute kickoff and a 30-minute monthly review. We handle the campaigns, pages, tracking, and ongoing optimization.
More booked estimates from ads built for home service companies.
Step 2 of 8 - 90-Day Booked Estimate System
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